Harvard Business Review WEBINAR - JOIN US

The New Experience Economy


Featuring B. Joseph Pine II, cofounder of Strategic Horizons and coauthor of the best seller The Experience Economy


Thursday, January 30, 2020 | Noon - 1:00 PM US ET

Complimentary Video Webinar
11:00 AM - 12:00 PM US Central
10:00 AM - 11:00 AM US Mountain
9:00 AM - 10:00 AM US Pacific
5:00 PM - 6:00 PM GMT
B. Joseph Pine II
Cofounder, Strategic Horizons


Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?

Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.

A concept first introduced by Joseph Pine and James Gilmore – the idea of the Experience Economy ushered in a completely new way of thinking about customer experiences. And although the world has changed since the idea was put forth, the way to a customer's heart has not.

The idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever.

On January 30, 2020, in a live, interactive Harvard Business Review webinar, Joe Pine, cofounder of Strategic Horizons and coauthor of The Experience Economy, will discuss:

  • Why experience is the missing link between a company and its potential audience
  • Updated insights into how companies have used these principles to great success
  • Fresh approaches to scripting and staging compelling experiences, while staying true to the economic conditions of the day
  • Detailed case studies from organizations in a range of industries

In describing the principles of The Experience Economy, Pine will show how offering distinctive customer experiences leads to increased customer allegiance and a more profitable bottom line.

Join Joe Pine and HBR on January 30, 2020 and learn how your organization can compete for customer time, attention, and money.  


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