Harvard Business Review WEBINAR JOIN US

Adapt and Grow Your Business in an Age of Uncertainty


Featuring Michael Jacobides, professor of strategy at London Business School, and Martin Reeves, chairman of the BCG Henderson Institute. Jacobides and Reeves coauthored the recent HBR article, "Adapt Your Business to the New Reality.” 


Tuesday, February 23, 2021 | Noon - 1:00 PM US ET

11:00 AM - 12:00 PM US Central
10:00 AM - 11:00 AM US Mountain
9:00 AM - 10:00 AM US Pacific
5:00 PM - 6:00 PM GMT
Michael Jacobides
Martin Reeves
Sponsored by Globalization Partners

In times of crisis, it is easy for organizations to default to old habits. But these are often the times when new approaches are most valuable. In the past four downturns, while many companies struggled, some companies gained advantage, increasing their sales and margins.

So amid this period of uncertainty, how do companies adapt and grow?

On February 23, in a live, interactive HBR webinar, Michael Jacobides, professor of strategy, and Martin Reeves, chairman of the BCG Henderson Institute, will share insights from their recent HBR article on seizing opportunities in the new normal. 

In this webinar Jacobides and Reeves will discuss how to:

  • Identify growth opportunities
  • Develop a systematic understanding of changing customer habits
  • Reconfigure your business model
  • Engage in more aggressive capital spending

Jacobides and Reeves will provide practical frameworks that leaders can use to understand which demand shifts are merely short term and which are likely to be longer term. They will provide advice on diving deep into data, taking multiple perspectives, expanding your customer base, and more.

For those companies that thrive during a crisis, it’s not an accident. These companies understand lasting changes in customer habits, seize opportunities, and make aggressive investments to drive growth. To understand the keys to adapting and growing in this time of uncertainty, join Michael Jacobides, Martin Reeves, and HBR on February 23.





Copyright © 2021 Harvard Business School Publishing. All rights reserved.
Harvard Business Publishing is an affiliate of Harvard Business School.

Harvard Business Publishing | 2‌0 G‌u‌e‌s‌t S‌t, S‌u‌i‌t‌e 7‌0‌0 | B‌r‌i‌g‌h‌t‌o‌n, M‌A 0‌2‌1‌3‌5