How Midsize Companies Can Compete with Digital Giants
Featuring Jonathan Byrnes, a senior lecturer at the Massachusetts Institute of Technology; founder and chairman of Profit Isle, a SaaS profit analytics software company; and co-author of the recent HBR article “How Midsize Companies Can Use Data to Compete with Digital Giants.”
Friday, April 9, 2021 | Noon - 1:00 PM US ET
11:00 AM - 12:00 PM US Central
10:00 AM - 11:00 AM US Mountain
9:00 AM - 10:00 AM US Pacific
4:00 PM - 5:00 PM GMT
FEATURED SPEAKER
Jonathan Byrnes
ABOUT THE EVENT
The pandemic has benefited digital behemoths but hit midsize companies hard. Many leaders of midsize organizations may be wondering how to survive and prosper.
Jonathan Byrnes, co-author of the recent HBR article “How Midsize Companies Can Use Data to Compete with Digital Giants,” confirms that all companies, in particular mid-size ones, are very vulnerable—but midsize companies that are agile, innovative, and using data to find new insights can find opportunities to thrive.
On Friday, April 9, in a live, interactive HBR webinar, Byrnes will share insights on how midsize companies can take advantage of data to compete with digital giants. Byrnes will discuss:
How midsize companies can analyze the profitability of different customer segments
The key steps midsize company leaders need to take to succeed in post-pandemic markets: choosing their customers, aligning their resources, and managing their organization
How to identify unique growth opportunities that will provide mid-size companies a competitive edge against large digital organizations
Byrnes will describe how midsize companies can use their existing customer data and will share practical, real-world case studies of mid-sized organizations that have done so.
To learn more about the advantages mid-size companies can use to compete with larger enterprises today and in the future, join Jonathan Byrnes and HBR on April 9.
