Harvard Business Review WEBINAR JOIN US

How Midsize Companies Can Compete with Digital Giants


Featuring Jonathan Byrnes, a senior lecturer at the Massachusetts Institute of Technology; founder and chairman of Profit Isle, a SaaS profit analytics software company; and co-author of the recent HBR article “How Midsize Companies Can Use Data to Compete with Digital Giants.”


Friday, April 9, 2021 | Noon - 1:00 PM US ET

11:00 AM - 12:00 PM US Central
10:00 AM - 11:00 AM US Mountain
9:00 AM - 10:00 AM US Pacific
4:00 PM - 5:00 PM GMT
Jonathan Byrnes

The pandemic has benefited digital behemoths but hit midsize companies hard. Many leaders of midsize organizations may be wondering how to survive and prosper.

Jonathan Byrnes, co-author of the recent HBR articleHow Midsize Companies Can Use Data to Compete with Digital Giants,” confirms that all companies, in particular mid-size ones, are very vulnerable—but midsize companies that are agile, innovative, and using data to find new insights can find opportunities to thrive.

On Friday, April 9, in a live, interactive HBR webinar, Byrnes will share insights on how midsize companies can take advantage of data to compete with digital giants. Byrnes will discuss:

  • How midsize companies can analyze the profitability of different customer segments
  • The key steps midsize company leaders need to take to succeed in post-pandemic markets: choosing their customers, aligning their resources, and managing their organization
  • How to identify unique growth opportunities that will provide mid-size companies a competitive edge against large digital organizations
  • Byrnes will describe how midsize companies can use their existing customer data and will share practical, real-world case studies of mid-sized organizations that have done so.

To learn more about the advantages mid-size companies can use to compete with larger enterprises today and in the future, join Jonathan Byrnes and HBR on April 9.


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