How to Use Customer Data to Actually Help Customers
Featuring John Hagel III, founder and chairman of the Deloitte Center for the Edge, author of seven books, and coauthor of the recent Harvard Business Review article, “Use Your Customer Data to Actually Help Your Customers”.
Wednesday, July 8, 2020 | Noon - 1:00 PM US ET
11:00 AM - 12:00 PM US Central
10:00 AM - 11:00 AM US Mountain
9:00 AM - 10:00 AM US Pacific
4:00 PM - 5:00 PM GMT
FEATURED SPEAKERS
John Hagel III
Julie Devoll
ABOUT THE EVENT
To date, companies have often used customer data to help the company for purposes such as targeting, segmentation, or pricing. But imagine if companies actually used their customer data to help customers and provide them with even greater value.
John Hagel III has imagined this, and on July 8, will lead a live, interactive webinar on how companies can use their customer data to build trust and increase the value they provide to their customers. Hagel will describe how organizations can:
Use data they already have to benefit customers
Think about the whole customer, across the whole life cycle
Prepare to refocus operations
Hagel will show that companies using data to shift from transactional relationships to more personalized, intimate, long-term relationships that provide customers with more value—will create lasting competitive advantage.
Join John Hagel and HBR on July 8 and discover how to use data to truly benefit your customers.
