Expert Perspectives: Betting on the Future Series


Putting Predictive Analytics to Work


Featuring Eric Siegel, author of Predictive Analytics: Who Will Click, Buy, Lie, or Die.


This Webinar was recorded live on


Monday, September 25, 2017 | Noon - 1:00 PM US ET

11:00 AM - 12:00 PM US Central
10:00 AM - 11:00 AM US Mountain
9:00 AM - 10:00 AM US Pacific
4:00 PM - 5:00 PM GMT

Prediction is reinventing industries and changing our worlds. Companies, governments, law enforcement agencies, hospitals, and universities are using the power of big data and analytics to predict whether we’re going to “click, buy, lie, or die.”

Today, companies that leverage predictive analytics to boost sales, identify the best talent, create new products, and make better decisions are gaining a competitive edge in every industry.

But to unleash this powerful data, companies must understand the objectives and techniques — and the limits — of predictive models. The organization must develop a data strategy, and the whole company must commit to a plan for executing on the insights that are gained.

In this interactive webinar, Eric Siegel, author of the best-selling book Predictive Analytics, will discuss:

  • Where leading organizations are using predictive analytics to drive better decisions and achieve better bottom-line results in a wide range of industries
  • What companies must do to leverage predictive analytics and the importance of data prep 
  • How to set business goals and understand which specific predictions are going to help
  • Why an organizational plan — not just a technical plan — for execution on insights is crucial


Join HBR and Eric Siegel on September 25 for the first in a four-part Expert Perspectives webinar series if you want to learn more about how your company can turn data into actionable, contextual insights that can enable your organization to make faster and more intelligent decisions that shape your future.

Enroll in the Expert Perspectives: Betting on the Future series today.

  • Join us on October 17 to learn more from Chris Zook about how any leader — not only a founder — can instill and leverage a founder’s mentality throughout their organization, and find lasting, profitable growth.
  • Join us on November 7 to hear Patty McCord discuss concrete steps for taking a new approach to HR, changing the ways you motivate people, develop talent, build trust, and connect business objectives to your people in order to create a dynamic and thriving organization. 
  • Join Eric, Chris, and Patty for the culmination of this four-part HBR webinar series on January 25 if your company is facing big decisions about building the internal agility and stability that will define the organization of the future.

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