Driving Sales Success


Featuring Andris Zoltners, cofounder of ZS and a professor emeritus of marketing at Northwestern University’s Kellogg School of Management.


Thursday, October 19, 2017 | Noon - 1:00 PM US ET

11:00 AM - 12:00 PM US Central
10:00 AM - 11:00 AM US Mountain
9:00 AM - 10:00 AM US Pacific
4:00 PM - 5:00 PM GMT


The sales force plays a key role in driving your company’s growth. You can optimize the impact of the sales force by looking at factors such as:

  • Sales strategy
  • Sales force design - size, structure and deployment
  • Customer engagement – account planning, targeting and process
  • People & skills – competency, hiring and training
  • Motivation and compensation – culture, measurement and rewards

In this live, interactive HBR webinar, Zoltners will discuss frameworks for sales force management. Join HBR and Andris Zoltners if you’re looking for new ways to optimize your sales team.


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